P&G “the everyday effect”
When seemingly ordinary, everyday acts have extraordinary impact, that’s The Everyday Effect. And we helped Procter & Gamble go around the world to prove it. These real-people, documentary-style videos were at the center of the fully integrated campaign—which included digital, social, special events and more.
The Good Stuff: creative campaign, video, social, digital
“One of the most responsive, in touch agency teams I’ve worked with—an outstanding partnership and a core driver of some of our multi-million dollar achievements across the brand.”
— Yana Yarmova-Ignatova, AMD Global Corporate Innovation Strategy, P&G
see more Fancy work:
P&G "Water Project"
Lion's Den "Do It Every Day"
Better Natured