MODmouth “brand launch”
No one wants to go to the dentist, but everyone wants the power of a beautiful smile. So MODMouth was created to take away the anxiety and financial pressure and offer modern, millennial professionals a contemporary, spa-like experience—with a curated line of dental products and services—they would return to gladly. We built the brand from the ground up ensuring every aspect was supported by strong data and a keen understanding of our consumers. Modern Smile Design was born and boutiques are popping up across the country.
The Good Stuff: customer identification, brand strategy & positioning, visual identity system, brand voice, POS/retail inspiration, copywriting, social/digital guidelines
“We came to Fancy with an idea and a dream—And within 5 months we were able to launch our business (concept to store). What drove that success is a deep understanding of our business and goals which led to a unique and category-leading positioning.”
– Gary Davidowitz, DDS, co-founder, MODMouth
see more Fancy work:
Poly Prep "Brand Repositioning & Redesign"
P&G "The Everyday Effect"
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