Better Natured “Good. Clean. Fun.”

Natural brands can be so bland. So serious. So *yawn*. And they rarely live up to the results women demand—especially in hair care and color. With new Better Natured, Fancy turned hair care on its head. Lively and fun, the launch video highlights product performance in the playful hairdo one-upmanship between two self-stylists while the modern remake of the Irving Berlin classic, “Anything you can do I can do better” amplifies the brand story. Claims, before & afters, and offers were delivered in snappy bites across digital and social channels.

The Good Stuff: video, social, digital, email, print, retail