Lion’s Den “Rev Up the Romance”

This year, Lion’s Den is encouraging everyone to ditch the heart-shaped chocolates, forego the withering roses and bring some fantasy fun to Valentine’s Day. The campaign introduces us to a playful couple exploring the possibilities by pulling out all the stops to keep their engines running.

The Good Stuff: :30, :15 and :06 across connected TV and digital channels

“Valentine’s Day is the one day of the year we can be pretty sure the whole country is thinking about intimacy and it’s important that we represent ourselves as a fun, approachable brand that encourages folks to celebrate their sexuality in whatever way they want.”

– Pete Potenzini, Director of Marketing, LD Management

see more work for lion’s den:

Lion’s Den “Rev Up the Romance”

“Valentine’s Day is the one day of the year we can be pretty sure the whole country is thinking about intimacy and it’s important that we represent ourselves as a fun, approachable brand that encourages folks to celebrate their sexuality in whatever way they want.”

see more work for lion’s den:

Nike “Your World Your Runway”

Lion’s Den The Knotty List