nike “Your World Your Runway”
The ask here was to position the Nike & JD Sports Need it Now Collection at the forefront of fashion during a moment in time when the world is looking in the direction of New York for style inspiration: New York Fashion Week. So we created the world’s longest runway via influencers wearing the clothes in their own way on their own personal runway. Then we brought that experience to the streets and JD Sports flagship in Times Square, where everyone had the opportunity to be a fashion icon.
The Good Stuff: Influencer Activation, In-Store public/private launch, Outdoor, Video, UGC Runway experience
“The accolades have been free-flowing – from our brand partners, our folks on the ground, our NYC teams…you made us look like heroes!”
– Jen Ewell, Director of Consumer Marketing, Nike
