Fancy For Good: “I Support the Girls”
Everyone thinks of breastfeeding as free, but the truth is that despite the milk in our breasts being free, the other things that facilitate breastfeeding are not, including nursing bras. So Fancy partnered with I Support the Girls in creating a sharable campaign that rallied our networks to lift up (literally) new nursing mothers in need.
The Good Stuff: Shareable social media assets, headers, website
Press: AdAge, Campaign, Media Post
“Being a new mom and nursing is hard enough. Now imagine doing that while homeless, or without the resources to pay for a properly fitting nursing bra. We are so grateful that Fancy is recognizing this need.”
– Dana Marlowe, Founder / Executive Director, I Support the Girls