The Business of Rebranding Aging panel discussion at The Wing
Erica and I joined an incredible group of women at The Wing to talk about ageism, its impact on women creatives, advertising to female consumers, beauty, and mentoring.
Blazing a trail with Adweek
Erica and Katie took to the stage at Adweek’s Women Trailblazers event and immediately began questioning why we can’t discuss things that are inherently a part of being female.
What I want for Mother’s Day
Here is the kind of advertising I hope to encounter in my social feed on Sunday when someone brings me a cappuccino and an almond croissant in bed (hint, hint!), what I’d like to see when I treat myself to a pedicure and get 45 minutes to myself to flip through fashion magazines, what I wish would grab my attention from those cool video triptychs that are popping up all over the subway.
How we keep Lion’s Den vibrating between the real and digital worlds.
Fancy co-founders and co-CCOs, Katie Keating & Erica Fite spoke to a packed house at Adweek Elevate: Creativity, giving the audience a peek behind the curtain at the how and why of normalizing the conversation and moving the cultural needle around women’s sexual health and empowerment. Don’t worry, the video is totally #sfw!
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To
Women are living longer and better. They are not taking the increase in life expectancy and stretching out old age with more bingo and birdwatching; they are taking advantage of it now. Women are more engaged, more motivated, more in control of their lives than ever before. And brands are missing out.
Why is female pleasure censored?
It’s something we feel pretty strongly about here at Fancy. Why can we advertise condoms as long as we don’t discuss how they make a woman feel? Why can we advertise a drug to make a man get an erection, and even say *gasp* “erection,” but we can’t advertise a product or even name such a product that’s designed to increase her pleasure?
NEW WORK ALERT: Lion’s Den “rub-a-dub”
Rub a dub dub, how much fun can you have in the tub? Creative agency Fancy and client Lion’s Den found out.
A magical, behavior-changing recipe in an herbal liquor
Founding partner and co-cco, Erica Fite, reviews Ruavieja’s new social experiment for The Drum.
Two winners and a couple of major fumbles in the Superbowl
Since I usually love a good laugh in a Super Bowl ad, it’s funny that this year I was drawn to those with a more serious tone. The Bumble ad with Serena Williams was spot on for the brand and for women in general.
Serena Williams wins the Superbowl!
The Bumble ad with Serena Williams was a win for women and for the brand. Reminding women that they have the power to make strong proactive choices in their lives made me a Bumble fan, and the colorful, pretty art direction was a nice reminder that, as Serena herself shows us, feminine fun easily lives hand in hand with female power.
Are brands responsible for advancing women's issues?
To find out what women are thinking, we did something radical: we went straight to the source and asked them.
Erica Fite is confused. And so is just about everyone else.
The only thing that’s clear is that there seems to be a fear of sexually satisfied women. And if we keep being treated like our needs and desires are something shameful maybe there should be.
Katie and Erica: Fab at 40!
To celebrate her 40th birthday, our friend Lisa Kostova went on a mission to prove that your 40s—and the years that follow—truly can be the best years of your life.
The year that was, and will be
They say 2018 was the year of the woman. We say we’re just getting started.
Women’s new cannabis culture
Women are the caretakers, the investigators, the researchers, the questioners, and the status quo changers when it comes to their own and their family's health. They're looking for alternatives to questionable chemical concoctions and they're open to cannabis. Women are the key to the mainstreaming revolution!
Scary times, indeed.
There’s a lot to be afraid of these days, but Erica Fite’s fear might be the scariest of them all.
Subverting Marketing Stereotypes
Fancy has a specialty in a group marketers often ignore: Women 40+. Katie and Erica sat down with Adweek to talk about why.
Keepin’ it quirky
If you come to our office, you’ll need to join #thefancybookclub. So demands Fancy co-founder, Erica Fite.