Serena Williams wins the Superbowl!

Fancy POV
Written By Erica Fite

After watching the Superbowl, I had a few thoughts—which I shared in the February, 4, 2019 issue of Campaign.

Favorite: The Bumble ad with Serena Williams was a win for women and for the brand. Reminding women that they have the power to make strong proactive choices in their lives made me a Bumble fan, and the colorful, pretty art direction was a nice reminder that, as Serena herself shows us, feminine fun easily lives hand in hand with female power.  

Least: Although it seemed like a win for women to have Christina Applegate as the non-objectified, real-life woman lead in the M&M’s spot, I felt it was, sadly, a stereotypical portrayal of a grumpy stressed-out mom in a car. How many times have we seen this generalization of moms? I’m really rooting for more women’s roles in the Super Bowl but, believe it or not, I think a braver choice for this one would have been to cast a man.

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com
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