Serena Williams wins the Superbowl!
Fancy POV Erica Fite Fancy POV Erica Fite

Serena Williams wins the Superbowl!

The Bumble ad with Serena Williams was a win for women and for the brand. Reminding women that they have the power to make strong proactive choices in their lives made me a Bumble fan, and the colorful, pretty art direction was a nice reminder that, as Serena herself shows us, feminine fun easily lives hand in hand with female power.

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