How Old is a mom?
Fancy POV Katie Keating Fancy POV Katie Keating

How Old is a mom?

When you picture a “mom” in your head is she 25? 35? How old are her kids? Newborn? Pre-schoolers? School-aged? Mothers in their 40s, never mind 50s, are largely left out of the motherhood conversation brands are having no matter how old their kids are.

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1 in 4 americans is a woman 40+. Surprised? I was.
Fancy POV Katie Keating Fancy POV Katie Keating

1 in 4 americans is a woman 40+. Surprised? I was.

For as long as we can remember there have been so few women over 40 portrayed in advertising and entertainment, or celebrated in the highest ranks of business, that we have come to believe that is reality. We literally think there are far fewer of us than there are. Consequently, we feel alone. But we’re not. There are 83 million of us. 25% of the population.

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Brands: here’s How to talk to women over 40.
Fancy POV Katie Keating Fancy POV Katie Keating

Brands: here’s How to talk to women over 40.

Here’s what’s true: women over 40 have money -- and they spend it. They’re not afraid to try new brands, and when those brands work for them, they stay loyal. Not only that, but they tell their friends about these brands and give them to each other as gifts, creating a virtuous cycle of new customers and fans over 40.

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What I want for Mother’s Day
Fancy POV Katie Keating Fancy POV Katie Keating

What I want for Mother’s Day

Here is the kind of advertising I hope to encounter in my social feed on Sunday when someone brings me a cappuccino and an almond croissant in bed (hint, hint!), what I’d like to see when I treat myself to a pedicure and get 45 minutes to myself to flip through fashion magazines, what I wish would grab my attention from those cool video triptychs that are popping up all over the subway.

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Why is female pleasure censored?
Fancy POV Katie Keating Fancy POV Katie Keating

Why is female pleasure censored?

It’s something we feel pretty strongly about here at Fancy. Why can we advertise condoms as long as we don’t discuss how they make a woman feel? Why can we advertise a drug to make a man get an erection, and even say *gasp* “erection,” but we can’t advertise a product or even name such a product that’s designed to increase her pleasure?

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Serena Williams wins the Superbowl!
Fancy POV Erica Fite Fancy POV Erica Fite

Serena Williams wins the Superbowl!

The Bumble ad with Serena Williams was a win for women and for the brand. Reminding women that they have the power to make strong proactive choices in their lives made me a Bumble fan, and the colorful, pretty art direction was a nice reminder that, as Serena herself shows us, feminine fun easily lives hand in hand with female power.

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Campaign US Op-Ed: Making Women's History Month
Fancy POV Katie Keating Fancy POV Katie Keating

Campaign US Op-Ed: Making Women's History Month

Women's History Month is different this year as everywhere we look women's history is actually in the making right now. Women are rising, without competition, without judgment, focusing on what we can do for each other, how we can help one another, saying things have got to change, and they are going to change, right now. So really, we should actually call it MAKING Women's History Month.

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