lion’s den “100 days of doing it”

Lion’s Den, a 48-store adult retailer needed to build their organic following on Instagram because Facebook won’t allow ads for “the sale or use of adult products or services, except for ads for family planning and contraception” (and even those ads must focus on the contraceptive features of the product, and not on pleasure). So we created daily reminders to show the truth that intimacy belongs in your everyday life. 100 days of doing it used friendly stick figures to illustrate fun facts, tips & tricks to bring a little romance and fun into your life every day.

The Good Stuff: creative campaign, illustration, social calendar