Lion’s Den “ladies nights”

To get women comfortable shopping in the brick and mortar stores, Ladies’ Nights were born. Posters, radio, digital & social brought women to real-life events across all the stores and gave them a safe space to ask questions, check out products, and just have fun with each other. Attendance and sales at these events showed just how much the brand perception was changing.

The Good Stuff: retail, posters, postcards, social media, radio