lion’s den “holiday vibes”
In a cluttered and crowded holiday season with snow-covered this and sparkling that and green and red everything and music as drippingly sweet as a third-grader’s gingerbread house, Lion’s Den shakes up the scene letting us all know you’re never too old for toys. Housed under the broader, and long-standing campaign concept of “Do it. Every day!”, this work brings the everyday to Christmas day. Thanks to Santa and his stopover at Lion’s Den.
The Good Stuff: :30 & :15-second videos, across OTT, CTV, online video, digital, social media, and in-store
“Holiday commercials can be so saccharine, so repetitive, and the music can give you a migraine. We wanted to create a spot referencing the traditional holiday themes, and then surprise you by taking a very unexpected turn.”
– Pete Potenzini, Director of Marketing, LD Management
see more work for lion’s den:
Lion's Den "Do It Every Day"
Lion's Den "Sexual Health Awareness Month"
Lion's Den "Covid Re-Opening"