How we keep Lion’s Den vibrating between the real and digital worlds.
Fancy co-founders and co-CCOs, Katie Keating & Erica Fite spoke to a packed house at Adweek Elevate: Creativity, giving the audience a peek behind the curtain at the how and why of normalizing the conversation and moving the cultural needle around women’s sexual health and empowerment. Don’t worry, the video is totally #sfw!
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To
Women are living longer and better. They are not taking the increase in life expectancy and stretching out old age with more bingo and birdwatching; they are taking advantage of it now. Women are more engaged, more motivated, more in control of their lives than ever before. And brands are missing out.
Why is female pleasure censored?
It’s something we feel pretty strongly about here at Fancy. Why can we advertise condoms as long as we don’t discuss how they make a woman feel? Why can we advertise a drug to make a man get an erection, and even say *gasp* “erection,” but we can’t advertise a product or even name such a product that’s designed to increase her pleasure?
A magical, behavior-changing recipe in an herbal liquor
Founding partner and co-cco, Erica Fite, reviews Ruavieja’s new social experiment for The Drum.
Two winners and a couple of major fumbles in the Superbowl
Since I usually love a good laugh in a Super Bowl ad, it’s funny that this year I was drawn to those with a more serious tone. The Bumble ad with Serena Williams was spot on for the brand and for women in general.
Serena Williams wins the Superbowl!
The Bumble ad with Serena Williams was a win for women and for the brand. Reminding women that they have the power to make strong proactive choices in their lives made me a Bumble fan, and the colorful, pretty art direction was a nice reminder that, as Serena herself shows us, feminine fun easily lives hand in hand with female power.
Erica Fite is confused. And so is just about everyone else.
The only thing that’s clear is that there seems to be a fear of sexually satisfied women. And if we keep being treated like our needs and desires are something shameful maybe there should be.
Katie and Erica: Fab at 40!
To celebrate her 40th birthday, our friend Lisa Kostova went on a mission to prove that your 40s—and the years that follow—truly can be the best years of your life.
Women’s new cannabis culture
Women are the caretakers, the investigators, the researchers, the questioners, and the status quo changers when it comes to their own and their family's health. They're looking for alternatives to questionable chemical concoctions and they're open to cannabis. Women are the key to the mainstreaming revolution!
Scary times, indeed.
There’s a lot to be afraid of these days, but Erica Fite’s fear might be the scariest of them all.
Why big clients should hire small agencies
There are tons of reasons why small agencies can make a big difference for big clients. See a few highlights here!
Mid-Year advertising industry report card
In the August 10, 2018 edition of Shoot Magazine, Katie shared her POV on the most significant strategic and creative industry trends we see developing this year.
Start your indie agency now
After stepping down from the stage at the Ad Age Small Agency Conference, Katie and I let the editors know the good, the bad, and the did-we-really-just-say-that? about agency start-up life. Want to know our deep, dark secrets? Take a look at the video here.
5 Things I Learned While Speaking at the Ad Age Small Agency Conference
Erica and I spent three days learning, laughing and generally having a great time with our fellow small agency folks.
Returnships are great. But there's a better way.
I’d like to present a bright spot in the search for the new agency paradigm: Fancy.
How can we make working work for moms?
Oh baby, was Erica Fite's story about secretly bringing her 5-month-old son on a shoot in LA so she could keep breastfeeding a crazy one. As she said, "it was a total parenting disaster" but really, 20 years ago, what choice did she have?
The intersection of women and design at “Respect Me” opening
I was honored to be part of a panel at the opening of the fantastic Respect Me design show, at 16 Orchard Street, last week. Being surrounded by talented, smart, opinionated ladies was exhilarating and we all left inspired to continue to push for changes that support women and design…
Is The Way We Portray Women In Advertising Getting Any Better?
While there are some standouts, where brands are getting it right (Bravo to you GE, Kraft, and Twitter, though really Twitter, please pay attention to the amount of social media harassment of women happening on the platform and actually do something about it...), but women are still largely portrayed in very specific roles that tend to be deferential to others.