Younger women are more likely to have positive brand perceptions. Here’s why: 

Younger women are more likely to have positive brand perceptions. Here’s why: 

Age is not just a number. It’s a guiding light for smart brands that sell products and services to women. But if you limit your understanding to tired demographics you’ll be left wanting for conversions (and losing with women). It’s time we took a holistic look at age.

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