Society’s Changing, Are You?
We’ve been sharing our taboo research insights for a year now, and it’s clear that change is here. It’s not a matter of if but what progress we pursue now.
Women Want to Buy From Brands That Support Them
Ultimately, you can choose how you show up as a brand. This is privilege, and it is power. You can pander and prioritize your profits only. You can do the bare minimum to meet your bottom line. You can come up with any number of excuses why you can’t do more (“We’re just a brand!” “That’s not our responsibility.” “We don’t have the time or resources.”) Or, you can change minds and lives.
Women Are Starting Taboo Conversations
Women talk. Even if they’re discerning about who they talk to, most do not keep taboo purchases completely private. These products and services may be taboo publicly, but that’s far from the case in women’s private conversations.
Newsflash: Women Want Accurate Period Ads
In 2023, menstrual product brands are going head-to-head with media companies, continuing to gatekeep the messages women receive in their ads. These powerful companies often consider menstrual blood on par with other bodily fluids, deeming these visuals inappropriate, gratuitous, or graphic.
Women Writing Women
Women need to “write” the story in advertising. They need to be involved in the process — in leadership, product development, creative direction, and more.
Gender Stereotypes Advertising Needs to Ditch
Women are ready for something new, something fresh, and something relatable. The 600 women who participated in our attitudinal segmentation research and the insights we learned from them can help us advertisers usher in a new stereotype-free era.
Increasing the Social Acceptability of Taboo Products and Services
According to our research, women are buying taboo products and services but are often reluctant to discuss these purchases with others. Women want to be understood and see their lives reflected in ads, and when social stigmas keep this from happening, it can prevent them from buying these products and services, discussing their use openly, and becoming brand advocates.
How Social Stigmas Influence Taboo Purchases
Social stigmas are a powerful force in the product and service world, serving as a literal wall between women and their communities. However, brands are uniquely positioned to take that wall down, brick by brick, making it easier for women to talk about products and services that benefit them.
How to sell financial products and services to women
Change isn’t just on the horizon; it’s already here. If you’re a financial advertiser, women’s financial lives are worth your time and energy. Know them, sell to them.
Younger women are more likely to have positive brand perceptions. Here’s why:
Age is not just a number. It’s a guiding light for smart brands that sell products and services to women. But if you limit your understanding to tired demographics you’ll be left wanting for conversions (and losing with women). It’s time we took a holistic look at age.
Fancy releases results of new survey covering feminine taboos
We believe that for too long, the marketing world has ignored women’s lived experiences (and voices). Taboos exist to silence women, surrounding aspects of their lives with stigma and shame. It’s time women have space to say what they want. It’s time we get real and have the conversations women have been trying to have for their entire lives.