#NYStrong “Homebound Heroes”

In March of 2020 NYC was the epicenter of the COVID-19 epidemic in the US. And suddenly the city slammed shut. For weeks. And weeks. And weeks. For people accustomed to life outside their tiny apartments, staying home wasn’t easy. But it was important. So we partnered with our friends at LVLY to produce a video (using stock and a director’s custom family footage!) that would celebrate the heroic acts of New Yorkers who challenged themselves to stay home.

The Good Stuff: “call to inaction” video