Hair Biology “Signs of Aging”
The farther along in life a woman gets, the more she’s told to cover up, to cut her hair, to withdraw. In hiding her age she hides herself.
Instead of focusing on undesirable fine lines, gray hairs, and gravitational pull, we shifted the conversation to the many enviable signs and attributes of age, like confidence, knowledge, and achievement. The creative features three women, in their 40s, 50s, & 60s, with gorgeous long hair, doing what is rarely expected from women of a certain age. They’re badass and better than ever. For more about the how and why of this campaign check out our blog.
The Good Stuff: creative campaign, online video, social, radio, and print.
Press: happi
“Fancy was a great strategic and creative partner as we authored the first chapter of our brand work. They were deeply rooted in the consumer (50+ women) and brought a level of authenticity to all elements of the creative process from insight mining to creative development to production and editing. They were agile, scrappy and beauty focused and operated as real end to end partners.”
-Maris Croswell, Senior Brand Director at Procter & Gamble
see more fancy work:
iluminage
Ulta "Mother's Day"
Lion's Den "Valentine's Day"