the brandstart system
is a step-by-step process that will help you articulate your brand’s unique position in the world, create a clear marketing message and position yourself authentically, consistently and effectively, communicating consistently across touchpoints.
package 1: brand foundation / fundamentals
Are you launching or re-positioning your brand?
Do you know what you stand for but can’t seem to explain it?
Or are you the only one who can explain it?
Fancy will help you define your unique DNA and then articulate it through an ownable voice (both verbal and visual). We will guide you through a step-by-step process that will give you the tools you need to communicate your brand’s equity powerfully and consistently no matter the media.
the situation:
Whether you are just starting your company, repositioning a brand that’s wandered off course, or are finally focusing on creating the building blocks that will support and steady your brand for years to come, the following Brand Foundation elements will provide a solid base from which your purpose, position, and point of view can be shouted from the rooftops by all who love the brand.
the goods:
Landscape Review
Brand Equity Articulation
Brand Voice Definition
Brand Manifesto
Color Palette
Type Treatment
Photography Recommendation (including model, environment, and product)
the price:
$35,000 with all work to be completed within 4 weeks of contract signing
Option for +$10,000 for logo development
package 2: creative toolkit
Do you have a lot to say but struggle to articulate it?
Are you searching for a way to stand out in a sea of sameness?
Is your brand voice coming through in everything you say?
Fancy will develop an overarching theme for your social media efforts which can be carried across channels, followed by creating content calendars and posts that bring it to life or simply building the templates that let you take the direction and run with it.
the situation:
External communication is a powerful tool. With the right messaging and visuals you can quickly articulate the essence and value of your brand or product. The key is creating a creative perspective and cohesive point of view that is relevant, resonating and motivates engagement. This Creative Toolkit delivers the building blocks of any external communications campaign and is delivered with flexibility in mind. No matter what your medium (emails, social, digital, print) cohesive creative will mean each touchpoint builds on and echoes the others, ultimately resulting in messaging that’s instantly recognizable as you.
the goods:
Brand Audit
Content Pillar Definition
3-5 Headlines
5-7 Key Brand Statements
Creative Moodboard defining visual direction
the price:
$35,000 with all work to be completed within 4 weeks of contract signing
Option for +$5,000* for stock search and delivery of 5-7 images
*Price of images not included and to be billed as a direct passthrough
package 3: the bundle
the situation:
What if you need it all? We know this work can be daunting, and sometimes you just need someone to get you over the hill. With The Bundle Fancy will take you from start to finish, brand idea to messaging. We got you.
the goods:
Landscape Review
Brand Audit
Brand Equity Articulation
Brand Voice Definition
Brand Manifesto
Color Palette
Type Treatment
Photography Recommendation (including model, environment, and product)
Content Pillar Definition
3-5 Headlines
5-7 Key lines
Creative Moodboard
the price:
$60,000 with all work to be completed within 6 weeks of contract signing
Option for +$10,000 for logo development
Option for +$5,000* for stock search and delivery of 5-7 images
*Price of images not included and to be billed as a direct passthrough