Sex, sexuality, and sex products in advertising
We know sex is a powerful force in people's lives. In some ways, it makes sense advertisers jumped (and continue jumping) to use it to sell products and services. But does sex sell?
We have two opposing forces at play. Advertising uses women’s sexuality, a Frankenstein version, to sell products and services. Yet women have little ad space for exploring their sexuality authentically. In some ways, how women feel about sex, sex toys, sexual identity, pleasure, desire, and more is absent in advertising. It’s implied, contorted, and avoided in messaging. Instead, women are often face to face with a reductionist version of their sexuality, with them as objects for men’s desire.
Shopping can change the sexual wellness conversation
News flash: Humans are sexual beings.
We have needs, wants, desires. We seek others to share experiences. And sometimes we bring products into the picture.
Is There An Expiration Date On Women’s Sexual Pleasure?
When I attended a Sexual Pleasure Workshop for women over 40 I was confident I knew exactly what to expect. The majority of the women in this group were over 50 and so I buckled down for another depressing menopause chat.
I could not have been more wrong.
Sexual Wellness Needs To Come Out of The Shadows and Lower Shelves
By carrying only a small assortment, and hiding away the products that actually do have shelf space, the message the consumer gets is that she should hide away her needs, her wants, and her desires.
NEW WORK ALERT: Lion’s Den “rub-a-dub”
Rub a dub dub, how much fun can you have in the tub? Creative agency Fancy and client Lion’s Den found out.