Marketers are more obsessed with our looks than we are
How much of our lives has been spent on living up to impossible beauty standards? Standards created by the media, the patriarchy, and yes, advertising. Global ad spend in the beauty category continues to grow, but who’s really paying attention? Who is absorbing the nonstop barrage of content messaging and predetermined ideals? Apparently not women over 40.
Making mē All About We: A Beauty Brand Identity Case Study
mē hair removal products use the only technology that works on all skin tones and the widest range of hair colors. So we used that as a way to let beauty bring people together instead of driving them apart through Brand DNA, Packaging, Web Design, and more.