Marketers are more obsessed with our looks than we are
Fancy research Katie Keating Fancy research Katie Keating

Marketers are more obsessed with our looks than we are

How much of our lives has been spent on living up to impossible beauty standards? Standards created by the media, the patriarchy, and yes, advertising. Global ad spend in the beauty category continues to grow, but who’s really paying attention? Who is absorbing the nonstop barrage of content messaging and predetermined ideals? Apparently not women over 40.

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