Owning Up at the Small Agency Conference
Last week, I was part of a panel of women agency leaders who were discussing “Owning up: The rise of female leaders and how to make your workplace more equitable” at the Ad Age Small Agency Conference. We talked about why we started our agencies, what it means to be driving progress, uplifting equity, and creating the industry we know can change the world. It’s a conversation that doesn’t happen nearly often enough.
Lindsey Seyman Joins Fancy as Managing Partner
Fancy continues to grow, bringing elite brand and client management expertise to our group with the appointment of Lindsey Seyman as Managing Partner.
Is advertising messing with women's minds or am I just crazy?
Women and girls have been manipulated by the media in so many ways for so long that it’s simply a part of our culture. My Instagram feed is chock-full of ads for stuff that is meant to make life better but only gives a paralyzing anxiety from not living up to any of it.
The Business of Rebranding Aging panel discussion at The Wing
Erica and I joined an incredible group of women at The Wing to talk about ageism, its impact on women creatives, advertising to female consumers, beauty, and mentoring.
Blazing a trail with Adweek
Erica and Katie took to the stage at Adweek’s Women Trailblazers event and immediately began questioning why we can’t discuss things that are inherently a part of being female.
What I want for Mother’s Day
Here is the kind of advertising I hope to encounter in my social feed on Sunday when someone brings me a cappuccino and an almond croissant in bed (hint, hint!), what I’d like to see when I treat myself to a pedicure and get 45 minutes to myself to flip through fashion magazines, what I wish would grab my attention from those cool video triptychs that are popping up all over the subway.
How we keep Lion’s Den vibrating between the real and digital worlds.
Fancy co-founders and co-CCOs, Katie Keating & Erica Fite spoke to a packed house at Adweek Elevate: Creativity, giving the audience a peek behind the curtain at the how and why of normalizing the conversation and moving the cultural needle around women’s sexual health and empowerment. Don’t worry, the video is totally #sfw!
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To
Women are living longer and better. They are not taking the increase in life expectancy and stretching out old age with more bingo and birdwatching; they are taking advantage of it now. Women are more engaged, more motivated, more in control of their lives than ever before. And brands are missing out.
Why big clients should hire small agencies
There are tons of reasons why small agencies can make a big difference for big clients. See a few highlights here!