Katie Keating and Erica Fite featured in Adweek creative 100!!
You guys!! This is HUGE for us!! We're using a LOT of exclamation points! And CAPITAL LETTERS!
We are honored, thrilled, humbled to be included among all of the agency superstars as well as the other exceptionally creative artists working in all disciplines.
We believe what we all do: that great ideas can change the world. And we're doing everything we can to create work for our clients, and a place to work for our partners, that will do just that.
David Griner wrote in 27 Senior Agency Leaders Who Are Charting a New Course for the Creative Industry (originally published on June 11, 2018):
If a chain of sex shops isn’t the first kind of client that comes to mind when you think of an agency dedicated to empowering and championing women, well, maybe it should be.
New York-based Fancy was founded by agency veterans Katie Keating and Erica Fite in 2011 with the insight that “if something matters to women, it matters to the world.” Years before #MeToo began shifting the agency landscape, Fancy was building a business around limitless respect of women both as colleagues and as consumers.
And when they were recently approached by The Lion’s Den, a chain of 46 sex shops looking to modernize its brand image, Fancy made the magic happen.
“Fancy was challenged with shifting perception of a mostly male, DVD-centric, pull-off-the-highway adult superstore into an appealing destination for women and couples,” Fite says. “We knew Lion’s Den would provide the perfect opportunity for us to elevate and validate sexual health and empowerment as an important part of a women’s life, historically misrepresented—in a category dominated by ideas and images meant to tempt and titillate men—or flat-out ignored.”
The resulting work was empowering, certainly, but still fun, with women shedding inhibitions in the bedroom and even at the occasional geriatric birthday party. The brand’s poster for International Women’s Day was especially memorable: “Women Come First!”
Another point of pride is Fancy for Good, the agency’s nonprofit focus area. “We recently raised money to equip midwives with motorcycles in Ghana,” Keating says, “and our efforts also support women and girls around the world from Haiti to Rwanda to South Africa to right here at home in NYC.”
Hearty congrats to all the other creative minds on the list. We are so proud to call you colleagues.
See Adweek's entire list or 27 Senior Agency Leaders Who Are Charting a New Course for the Creative Industry.
