After watching the Superbowl, I had a few thoughts—which I shared in the February, 4, 2019 issue of Campaign.

Favorite: The Bumble ad with Serena Williams was a win for women and for the brand. Reminding women that they have the power to make strong proactive choices in their lives made me a Bumble fan, and the colorful, pretty art direction was a nice reminder that, as Serena herself shows us, feminine fun easily lives hand in hand with female power.  

Least: Although it seemed like a win for women to have Christina Applegate as the non-objectified, real-life woman lead in the M&M’s spot, I felt it was, sadly, a stereotypical portrayal of a grumpy stressed-out mom in a car. How many times have we seen this generalization of moms? I’m really rooting for more women’s roles in the Super Bowl but, believe it or not, I think a braver choice for this one would have been to cast a man.