For the fourth year in a row, Fancy has created an original poster for Lion’s Den in celebration of International Women’s Day. The posters celebrate the power and rights of women, while still being very on-brand with clear, um, benefit language.

Not a bunch of lip-service to the ladies, the Lion’s Den brand has been evolving, becoming more and more welcoming to, and more and fun for, women. Whereas in 2013 80 percent of their customers were men, today 75-80% of their products are designed for women who embrace, recognize and celebrate sexual health and yes, sexual fun, as an important part of their total wellbeing.

For the posters from previous years, click here.

To see what Ad Age has to say, click here.